Instagram is stepping further into long-form video content with its new 90-minute video feature, opening up exciting possibilities for content creators, podcasters, and brands.
This Instagram video update could change how audiences consume podcasts and YouTube-style content. Instead of directing followers to another platform to watch a full episode, creators can share shorter video clips that lead viewers directly to the complete video within Instagram.
For creators, this creates new opportunities to repurpose long-form video content, reach new audiences, and keep viewers engaged without asking them to leave the app. It could also make Instagram an even more valuable platform for podcast marketing and video content distribution.
At Ramper Creative, our wheels are already turning with ideas for how businesses can use this feature. From turning podcast episodes into bite-sized social media clips to sharing longer videos that build deeper audience connections, there’s plenty of potential to explore.
Podcast sponsorships are another area to watch. If Instagram helps podcasters grow their audiences, podcast advertising and brand sponsorship opportunities could become even more attractive to businesses.
As creators experiment with Instagram’s 90-minute videos, it will be interesting to see how the feature shapes video marketing strategies and content repurposing. One thing is certain: brands may have a new reason to rethink their Instagram content strategy.
Need help implementing these new strategies for your business? Check out our services at Ramper Creative!
