A recent study found that users clicked sources cited in Google AI search overviews only 1% of the time. Here's why brands should still prioritize GEO while diversifying across SEO and social marketing.

OpenAI is expanding its paid advertising tests into new countries as ChatGPT surpasses 1 billion users. Here’s why marketers should pay attention to the potential future of AI advertising.

Disney and TikTok are teaming up in a partnership that could change how major entertainment brands approach social media. Here’s what marketers should know about this exciting collaboration.

Creating presentations doesn't have to take hours. Discover how Gamma uses AI to turn your ideas, prompts, and branding into polished presentations, and why it's become a must-have tool for busy businesses.

DM automation is becoming one of the most effective ways for businesses to increase engagement and generate leads on Instagram. Discover how automated messages can deliver valuable content, start meaningful conversations, and move potential customers beyond the comments section.

Instagram is experimenting with profile customization features that let users signal their interests and shape their feeds. If these updates roll out, businesses with clear messaging and authentic, human-centered content could have a significant advantage over generic AI-generated posts.

Instagram has introduced the ability to edit the music on feed posts and carousels after they've been published. Discover why this small but impactful update gives businesses and social media managers more flexibility to optimize content without losing engagement.

Google has eliminated the $50,000 minimum spend requirement for lead form ads, opening the feature to businesses of all sizes. Discover how this update can help generate more leads, reduce friction in the customer journey, and improve your Google Ads performance.

Yope is taking a different approach to social media by creating a platform free from algorithms and advertising. While it's too early to know what role brands will play, the platform serves as a reminder that businesses should diversify their marketing efforts instead of relying on a single social network.

LinkedIn is doubling down on the creator economy, signaling a major shift in how professionals and businesses connect online. Discover what this means for B2B brands, thought leaders, and anyone looking to grow their audience through authentic, expertise-driven content.

If your Meta ad click counts suddenly look lower, don't panic. Meta's updated reporting now separates engagement actions from website traffic, giving advertisers clearer insights into campaign performance and helping businesses make smarter marketing decisions.

interest is more than a place for recipes and DIY projects, it's a powerful visual search engine where consumers discover brands and plan purchases. Learn why Pinterest's long-lasting content and growing audience make it a smart marketing channel for businesses.

Meta's new AI Gizmo makes it easier to build interactive AI experiences using simple prompts. Discover why early experimentation with AI tools can help businesses innovate, engage customers, and stay ahead of emerging marketing trends.

Instagram has introduced a built-in teleprompter that makes recording videos easier than ever. Discover how this new feature helps businesses create polished Reels, stay on script, and show up consistently on camera.

Consumers are no longer relying solely on Google to find products and businesses. Learn how social search and zero-click search are changing customer behavior and why optimizing your social media content is now just as important as your website SEO.

Streaming advertising has become an accessible marketing channel for businesses of all sizes. Discover how platforms like Hulu and YouTube are helping brands reach highly engaged audiences through affordable connected TV and podcast advertising.

Looking for a low-risk way to grow on Instagram? Trial Reels let you test videos with non-followers before sharing them with your audience, helping you discover what resonates, improve your content strategy, and increase organic reach without the pressure of posting to your existing followers first.

Finding the right influencers doesn't have to mean hours of scrolling through social media. Learn how Lessie.AI helps businesses discover niche creators, local influencers, and authentic brand partners using advanced search filters that make influencer marketing faster and more strategic.

Hashtags are no longer the key to getting discovered on social media. Learn why platforms like Instagram, TikTok, LinkedIn, and Pinterest are prioritizing keywords instead, and how a simple SEO-focused caption can help your content reach more people through both social and traditional search.