Giving CPG brands the spotlight
Every product has a story to tell, the challenge is finding the right stage. At Ramper Creative, we’ve learned that sometimes the perfect stage isn’t a studio at all, but an everyday space that feels lived-in, relatable, and vibrant. That’s exactly what happened when we turned a Denver Airbnb into a creative hub for content that gave three very different CPG brands the spotlight they deserved.
A House Full of Stories
What’s powerful about shooting in a house is the range it provides. Each corner tells a different story: a sunlit bathroom for clean beauty, a bustling kitchen for foodie indulgence, and relaxed living spaces that capture daily life. By using one location, we created diverse environments that matched each brand’s personality without it ever feeling forced or fabricated.
Three Brands, One Space
Nourishe Beauty: Their face soap found the perfect home in a spa-like bathroom setting. Soft light and natural textures highlighted the product’s purity and effectiveness, creating visuals that align with its conscious, clean positioning.
Bon Bee Gourmet Honey Bars: In the kitchen, we styled charcuterie boards where these honey bars stole the show. Paired with cheeses, fruits, and colorful textures, the imagery spoke directly to food lovers looking for indulgence with a twist.
UNiTE Snack Bars: For this global-inspired snack brand, we leaned into bold, playful backdrops that mirrored its adventurous spirit. The bright counters and eclectic vibe of the Airbnb gave the bars an energy that stood out in both photo and video.
More Than Just Pretty Pictures
Here’s the bigger point: content like this isn’t just for filling social feeds. It’s about creating a library of assets that can fuel campaigns across social, email, paid ads, and retail marketing. With one shoot, these brands walked away with content that not only looked beautiful but worked strategically to drive awareness, trial, and loyalty.
Why It Matters for CPG Founders
As a CPG founder, your product doesn’t just need to sit on a shelf — it needs to come alive in the eyes of consumers. Shoots like this prove that with the right environment and creative strategy, a single day of production can yield months of content that helps your brand stand out, tell its story, and build connections with the people who matter most.
A Denver Airbnb gave us the perfect canvas to showcase beauty, food, and snacks in ways that felt authentic and inspiring. For CPG brands, this approach to content creation isn’t just efficient — it’s transformative.
