On location at 76 in Los angeles
In today’s crowded retail landscape, brands like yours need more than shelf space; they need attention. One of the most powerful ways to capture that attention is through localized content creation that meets consumers where they are. For our client, Rad Soda, we tapped into a network of talented L.A.-based content creators to showcase their product at local 76 gas stations, bringing energy, authenticity, and a strong sense of place to every shot.
Why Content Creators in Los Angeles?
Los Angeles is a city fueled by creativity, culture, and diversity. Local creators know how to capture the unique vibe of the city from its bold street style to its iconic backdrops. By working with influencers and photographers who live and breathe L.A., brands can create imagery that resonates with real consumers, especially in neighborhoods where their products are sold.
The Power of Place: Why 76 Stations Matter
For this campaign, the focus was clear: create content at 76 stations where the product is stocked. These locations are more than just fuel stops, they’re everyday touchpoints where brand visibility matters. By photographing, we didn’t just produce eye-catching images; we connected the product directly with the places consumers shop, creating a seamless path from discovery to purchase.
Striking Images That Drive Sales
Our team of creators delivered more than just pretty pictures. They produced striking, scroll-stopping content designed for social media and digital ads. From bold lifestyle shots to close-up product photography, every piece was crafted to boost awareness, drive traffic, and spark sales at those exact retail locations.
Why This Strategy Works for CPG Brands
For CPG companies, localized content like this is gold. It:
Builds authenticity by showing products in real, familiar places.
Drives store-level sales by connecting marketing directly to retail.
Maximizes impact with creators who understand both the product and the local culture.
By using content creators in L.A. to spotlight products at 76 stations, our client didn’t just market, they made a statement. It’s proof that when brands invest in creative, localized storytelling, they stand out, drive engagement, and win with their ideal customers.
