what business owners need to know about instagram customization

Phew, I hope your Monday hasn't been as crazy as mine. Today's Ramper Report comes to you fresh from the T-ball fields of Northern Colorado where I am juggling mom life and work life. But we've got some interesting insights from the last week of social media. 

Lets jump right into it, highlighting Instagram customization.

Customizing Instagram 

Instagram is playing around with an option to let consumers customize their accounts, including adding specific interests and buttons to signal that a reel should influence their algorithm. 

While none of this is officially being rolled out, it is a huge announcement with the potential to completely transform the platform. What does this mean for you? Make sure your content is incredibly clear about your differentiators and value props. If these roll out, your messaging and consistency will matter even more. 

I don't want this to become a book, but it's very important to emphasize the extent to which this change will impact AI-driven content. We are already seeing consumers disengage from obvious AI content, and this change could give brands investing in human-centered content a leg up. 

Learn more about the update HERE.

Want to talk through how these trends apply to your brand?

Book an Office Hours call HERE.