Instagram is testing a Reels-first feed, signaling that short-form video may play an even bigger role in the platform’s future.
The test would make Reels the first thing some users see when opening Instagram, putting video content front and center. While the feature is still being tested, it offers an important clue about where Instagram’s content strategy could be heading.
For brands and content creators, this is another reason to invest in video marketing. Short-form videos can help businesses reach new audiences, showcase products, share helpful information, and build relationships with potential customers. If Instagram continues prioritizing Reels, having a sustainable video content strategy could become even more valuable.
At Ramper Creative, we’re always looking at how platform updates affect our clients’ marketing strategies. This test is a reminder to think intentionally about video content and how it supports broader business goals, rather than creating Reels just to keep up with trends.
However, there’s another side to consider. As someone who cares about mental health and social media habits, I hope Instagram thinks carefully before rolling out a Reels-first feed more broadly. Making endless video content the first thing users see could encourage more screen time and make it harder to disconnect.
The takeaway? Brands should pay attention to Instagram’s video direction while remembering that effective marketing should serve people, not just algorithms.
Need help implementing video first strategies for your business? Check out our services at Ramper Creative!
