what’s the deal with trial reels?

The content marketing world moves fast. One week you're perfecting your hashtag strategy, and the next, hashtags are officially taking a backseat.

If you're a business owner or marketer trying to keep up with platform updates, algorithm changes, and new marketing opportunities, you're not alone. That's why we've rounded up five of the biggest content marketing updates you should know this week, from Instagram's newest carousel feature to why streaming ads are becoming a surprisingly affordable option for small businesses.

Let's dive into the topic of trial reels.

Trial Reels Are One of Instagram's Best Organic Growth Tools

If you're trying to reach new audiences on Instagram, trial reels deserve a spot in your content strategy.

A trial reel is shown to non-followers first, giving you an opportunity to test content without immediately sending it to your existing audience.

This creates a low-risk environment to experiment with:

• New content ideas

• Different hooks

• Trending audio

• Educational content

• Introduction videos

• Brand storytelling

If the reel performs well, you can later publish it to your followers.

It's essentially Instagram's built-in content testing feature.

For brands looking to increase organic reach, trial reels offer valuable insights into what resonates with new audiences before committing to a wider rollout.

Learn about trial reels HERE.

Ready to put these ideas into action? Book an office hours call HERE.