using aI for influencer searches for your CPG brand

The content marketing world moves fast. One week you're perfecting your hashtag strategy, and the next, hashtags are officially taking a backseat.

If you're a business owner or marketer trying to keep up with platform updates, algorithm changes, and new marketing opportunities, you're not alone. That's why we've rounded up five of the biggest content marketing updates you should know this week, from Instagram's newest carousel feature to why streaming ads are becoming a surprisingly affordable option for small businesses.

In this blog, we’ll be diving into just one of the newest updates in the marketing world.

Lessie.AI Is Making Influencer Research Easier

Finding the right creator partnerships can be one of the most time-consuming parts of influencer marketing.

If you've already searched through Meta's Creator Marketplace and still haven't found the right fit, Lessie.AI is a platform worth exploring.

Instead of spending hours manually searching social media, Lessie.AI helps identify creators based on highly specific criteria, allowing brands to search using customized parameters that fit their campaign goals.

This can help marketers discover:

• Niche creators

• Local influencers

• Industry experts

• Specific audience demographics

• Highly relevant brand partnerships

The result is less time searching and more time building campaigns with creators who genuinely align with your audience.

Check out the platform HERE.

Ready to put these ideas into action? Book an office hours call HERE.