Mallory Seargeant Mallory Seargeant

The latest instagram update: teleprompter for reels

Instagram has introduced a built-in teleprompter that makes recording videos easier than ever. Discover how this new feature helps businesses create polished Reels, stay on script, and show up consistently on camera.

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Mallory Seargeant Mallory Seargeant

Consumers are using social media as a search engine

Consumers are no longer relying solely on Google to find products and businesses. Learn how social search and zero-click search are changing customer behavior and why optimizing your social media content is now just as important as your website SEO.

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Mallory Seargeant Mallory Seargeant

Streaming ads for small businesses

Streaming advertising has become an accessible marketing channel for businesses of all sizes. Discover how platforms like Hulu and YouTube are helping brands reach highly engaged audiences through affordable connected TV and podcast advertising.

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Mallory Seargeant Mallory Seargeant

what’s the deal with trial reels?

Looking for a low-risk way to grow on Instagram? Trial Reels let you test videos with non-followers before sharing them with your audience, helping you discover what resonates, improve your content strategy, and increase organic reach without the pressure of posting to your existing followers first.

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Mallory Seargeant Mallory Seargeant

using aI for influencer searches for your CPG brand

Finding the right influencers doesn't have to mean hours of scrolling through social media. Learn how Lessie.AI helps businesses discover niche creators, local influencers, and authentic brand partners using advanced search filters that make influencer marketing faster and more strategic.

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Mallory Seargeant Mallory Seargeant

Hashtags are out, SEo words are in

Hashtags are no longer the key to getting discovered on social media. Learn why platforms like Instagram, TikTok, LinkedIn, and Pinterest are prioritizing keywords instead, and how a simple SEO-focused caption can help your content reach more people through both social and traditional search.

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Mallory Seargeant Mallory Seargeant

Instagram, individual captions to carousel posts

Instagram recently rolled out a feature that allows creators to add a unique caption to each image within a carousel post.

Instead of relying on one long caption at the bottom, you can now provide additional context, storytelling, or calls-to-action on every individual slide.

Why this matters:

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